richard@rsmarketingpr.com
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Services

 

MARKETING STRATEGY

We will get to know your organisation and also understand where you are trying to get to. What are your priorities? What does success look like? At the outset we will:

  • Undertake a full and independent marketing audit for your organisation
  • Analyse your current business environment
  • Review the effectiveness of your current marketing activities and the organisation’s brand image.

 

From there we will create a marketing strategy which will include:

  • Stakeholder analysis
  • Defining your target segments
  • Positioning your brand within those segments
  • Establishing the best integrated marketing approach and best channels to utilise. We start with a media neutral mentality as opposed to pushing you towards a particular channel such as social media, digital, etc.
  • Budgeting and reporting

BRAND MANAGEMENT

In an increasingly competitive landscape, having a strong brand is essential in helping you find new customers, retain your existing ones. It can also improve staff engagement as well as helping attract new people to your organisation. The more authentic and credible your brand, the more loyal customers are likely to be.

We will work with you through the whole process of building long term brand equity. This can include:

  • Creating a new, impactful visual identity and rolling it out across your organisation
  • Building and delivering an effective corporate communications programme
  • Creating branded assets and marketing communications that are consistent, attractive and effective.

PUBLIC RELATIONS

Having a positive reputation is vital to the success of any organisation. It is fundamental in terms of credibility with stakeholders, helps with the recruitment and retention of the best staff and improves influence with important stakeholders.

Our extensive experience in public relations, public affairs and corporate communications will help to manage, protect and enhance your organisation’s reputation.

We can help enhance your reputation by:

  • Analysing your current public relations, public affairs and corporate communications approach
  • Designing and delivering effective stakeholder engagement programmes
  • Creating messaging that is coherent, powerful and so likely to be received in a positive way.
  • Drafting awards submissions

MEDIA RELATIONS

Getting positive exposure in key media titles can prove highly effective. RS can create an overarching strategy for media engagement and paid media placements. We have a great deal of experience in identifying media opportunities and creating powerful narratives that have helped win great publicity for a broad range of organisations across local, trade and international media. We will

  • Act as your media representative
  • Draft press releases and briefing documents for you
  • Deal with media enquiries
  • Arrange press briefings

 

In terms of your valuable media spend for advertising and paid editorial opportunities, we think you should get full value from it.

We won’t charge a commission on placing your valuable advertising or paid editorial for you. Some agencies will charge you as much as 15% of media spend. We are media neutral so will also only recommend an approach that we believe will generate a return for your organisation.

EVENT SUPPORT

We can help you make the most of your presence at exhibitions, corporate events and product launches. This can range from stand design, through to the creation of bespoke promotional materials such as brochures.

Here are some major events we have been actively involved in arranging participation with:

  • Farnborough International Airshow
  • Monaco Yacht Show
  • Isle of Man Government trade and political delegations to the UK and China
  • British Chambers of Commerce annual conference